How to offer Elementor maintenance plans your clients will actually pay for

Let’s be honest: selling a website is only half the job. If you want recurring income — and clients who stay loyal — maintenance plans are where the magic happens. But not all clients jump at the idea of paying monthly for something they barely understand.

So how do you package and present Elementor maintenance services in a way that makes clients say, “yes, please”? It’s not about scaring them. It’s about showing real value — and saving them time, stress, and even money in the long run.

Start with the problem (they won’t see it coming)

Most clients assume a website is like a PDF: finished, static, and self-sufficient. They don’t realize that WordPress, plugins, themes — and Elementor itself — evolve constantly. Without updates and checks, even a flawless site becomes fragile.

This is your moment to educate, not alarm. Talk about plugin conflicts, outdated libraries, and the risk of slow performance or downtime. Use simple language: “A maintenance plan is like insurance for your website’s stability.”

What to include in a real Elementor care plan

Your maintenance offer should be more than “I’ll update your plugins.” Here’s what most freelancers include in a compelling Elementor plan:

• ✅ Weekly plugin, theme, and core updates (tested in staging first)
• ✅ Regular performance & speed checks
• ✅ Uptime monitoring and security scans
• ✅ Monthly backup and restore points
• ✅ Minor content updates (text/image tweaks)

But here’s the twist: those “minor edits” often turn into time-consuming tasks, especially with clients asking “how do I update this headline again?”

This is where Editly becomes your secret weapon

Editly is a backend editor for Elementor that gives your clients the power to safely edit their own text — without touching the layout. They stay in control of their content. You stay out of unnecessary support tickets.

Include it as part of your maintenance plan: “You’ll get access to a simplified editor so you can update your text anytime, without risk.” Clients love it because it makes them feel empowered — and it makes you look like a pro with great tools.

How to price it (and what to say)

Most freelancers undervalue their maintenance plans. Instead of €20/month “just for updates,” think in terms of outcomes:

“For €69/month, you get peace of mind: your site stays fast, safe, and online — plus you can update your content freely without calling me.”

Pro tip: create tiers. Offer a basic maintenance plan, a premium plan with Editly access, and an optional SEO add-on. Clients appreciate choice — and clear deliverables.

Keep communication human, not technical

No one wants a monthly report full of plugin names and database stats. Instead, say: “We updated 7 items this month, improved homepage speed by 0.5s, and tested your contact form.” It shows work without jargon.

Using tools like ManageWP or MainWP helps automate reports and monitoring — so you can focus on the relationship, not just the tasks.

What happens when you include maintenance in your offer?

You build recurring revenue. You reduce burnout. And your clients stop vanishing after launch — because they’re still connected to you every month. Better yet, they recommend you because “everything just works.”

Want the easiest upsell of all? Show them how Editly works. Let them change a headline in two clicks. Then ask: “Would you like to do that anytime you want, without calling me?” The answer writes your invoice.