Why you should stop offering “unlimited changes” (and what to offer instead)
We’ve all said it. To close the deal, to sound flexible, to show we’re not like those “rigid agencies”: “unlimited text changes after launch.”
But let’s be honest — that phrase is the gateway to every scope creep, every burnout, every client who thinks changing a sentence five times is part of the package.
It’s time to rethink the promise. Not just for your sanity, but for your client’s autonomy too.
Unlimited revisions = unlimited interruptions
Every “quick edit” seems harmless. But they come on Fridays. Or while you’re deep into a new project. And suddenly, you’re switching context for the third time today — for something that doesn’t even pay.
The problem with “unlimited” is not just quantity — it’s unbounded expectations. It invites the idea that the website will never be “done,” and you’ll always be on call.
Most text edits shouldn’t need you at all
That’s the core of it. If a client needs you to change a heading or fix a typo, your system isn’t finished — it’s fragile.
Tools like Editly were built exactly for this. They let clients edit just the text in Elementor, directly from the WordPress backend, without ever opening the builder. No risk of layout breakage. No learning curve. No phone call required.
Suddenly, “unlimited changes” become a non-issue — because the client does it themselves, safely.
So what should you offer instead?
- A content handover guide — with instructions for simple updates
- An onboarding video — showing how to use the editor tools
- A role-based access system — so clients can’t touch design elements
- A support tier — maybe 1h/month of edits, clearly framed
- A maintenance plan — for peace of mind and real support
Flexibility is good. Structure is better.
It’s not about being strict or unhelpful. It’s about building a clear, adult relationship with your client — where roles are defined, autonomy is encouraged, and your time is respected.
Because real pros don’t offer everything. They offer just what’s needed — with the tools and processes to make it work smoothly.
The new pitch?
“You’ll be able to edit your content on your own — without breaking the site. And if you ever need help, I’ve got you covered.”
It’s smarter. It’s honest. And it scales.